OMG
AI Visibility Audit
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Prepared by saigon.digital · August 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just browsing supermarket shelves: they're asking AI which sauces to try, which brands are worth buying, and what to drizzle on their next fakeaway. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Oh My Glaze stands in the AI search era, and the opportunity cost of the current gap.
Oh My Glaze has a genuinely compelling brand story: co-founded by Adam Thomas, UPF-free formulations with no oils, bold flavours from Crazy Cajun Maple BBQ to Jazzy Jerk, and a fresh Asda listing across 200 stores that proves real retail credibility. But when home cooks ask ChatGPT, Google, or Perplexity which BBQ sauces, buffalo sauces, or marinades to try, it's Sauce Shop, Angus & Oink, and Stokes that dominate the conversation. With a Domain Rating of just 5, only 2 organic keywords, and zero citations across all four AI platforms, the brand's digital presence doesn't match its ambition or its product quality. Every week without action allows competitors to consolidate the AI-recommended positions that Oh My Glaze should be owning.
We tested how Oh My Glaze appears when home cooks and food enthusiasts ask AI tools for sauce, glaze, and condiment recommendations. Here's what we found.
ChatGPT defaults to Sauce Shop, Frank's RedHot, and Stokes for UK sauce recommendations. Oh My Glaze does not appear in any tested query.
Google AIO surfaces Sauce Shop, Angus & Oink, Stokes, and Gurt Sauce for buyer-intent sauce queries. Oh My Glaze is absent from all tested searches.
Perplexity draws from high-DR sources and food review platforms. With DR 5 and limited third-party coverage, Oh My Glaze does not appear in any sauce or condiment query.
Gemini cites established brands with strong review profiles and content hubs. No signal from Oh My Glaze in any tested glaze, marinade, or hot sauce query.
0 / 4 platforms currently surface Oh My Glaze in relevant AI-generated recommendations. You are completely invisible to AI-powered buyer research.
Recipe content and pairing guides targeting buyer-intent keywords, positive third-party reviews across food platforms and Trustpilot, FAQ pages with schema markup, "best sauce for wings/BBQ/fakeaway" comparison content, celebrity founder PR that AI can reference, and consistent signals across UK food media and retail publications.
We ran the exact searches your potential customers type when asking AI and search engines for sauce and condiment recommendations. Here's who appeared, and whether Oh My Glaze was in the answer.
Oh My Glaze is absent from every single buyer-intent query we tested, across every AI platform. The brands winning these results have one thing in common: they publish educational content (recipe hubs, "best sauce for" guides, UPF-free explainers) that AI engines can cite. A Shopify product catalogue alone, no matter how good the product, simply doesn't generate the content signals AI needs.
Oh My Glaze's positioning is tailor-made for AI visibility: UPF-free, no oils, vegan, gluten-free, celebrity-founded, and now stocked in Asda. These are exactly the attributes AI tools surface when answering health-conscious food queries. The "natural, bold-flavour sauce" category is still being defined online, and with the right content strategy, OMG could own the "UPF-free sauce brand UK" position within 90 days.
These are the brands currently winning AI recommendations in the UK sauce and condiment category. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Oh My Glaze You | 5 | Not Cited | Not Appearing | Not Cited | Audit target |
| Sauce Shop | 40 | Cited | Appearing | Cited | 35+ varieties, own Nottingham factory, dedicated UPF-free collection page, 14k+ 5-star reviews, Great Taste Awards, extensive recipe blog that AI quotes directly. |
| Angus & Oink | 41 | Partial | Appearing | Partial | BBQ specialist with massive social following, "Glazed & Confused" glaze product, recipe content hub, and strong presence on Amazon UK bestseller lists. |
| Mr Vikki's | 25 | Not Cited | Partial | Not Cited | Award-winning artisan hot sauces with Great Taste and TasteAtlas recognition. Strong press coverage in food media gives partial AI visibility. |
| Gurt Sauce | · | Partial | Appearing | Not Cited | UK's bestselling buffalo wing sauce with award-winning positioning. Category-specific content and strong food media PR drives AI recommendations for wing sauces. |
| Harrisons Sauces | 5 | Not Cited | Partial | Not Cited | Similar challenger brand with low DR, but their blog comparing UK BBQ sauces earns partial AIO visibility. Content strategy is the differentiator, even at low authority. |
Badge key: Cited Partial Not Cited DR data from Ahrefs, August 2026
These are the highest-leverage changes Oh My Glaze can make right now to start appearing in AI-generated recommendations within 60 to 120 days.
Your five sauces are designed for dipping, drizzling, glazing, and marinating, but the website doesn't show customers how. Publish 12 to 15 SEO-optimised recipe and pairing guides targeting queries like "best BBQ glaze for air fryer chicken", "UPF-free sauce for fakeaway wings", and "healthy marinade UK buy online". Each piece needs FAQ schema, internal links to product pages, and real usage photography. This is exactly the content AI models train on and cite in recommendations. Sauce Shop's recipe blog is the single biggest reason they dominate AI results.
The Retail Times and Food & Drink Network coverage of the Asda launch is a strong start, but AI tools need sustained, diverse third-party signals. Pitch recipe features to BBC Good Food, Olive Magazine, Great British Chefs, and UK food bloggers. Every "as recommended by" mention on a high-DR publication directly feeds AI training data. Adam Thomas's celebrity profile is an underutilised asset: food media interviews, taste tests, and "founder's favourite recipes" content would generate the authority signals AI platforms need.
Add Organization, Product, FAQ, and Breadcrumb schema across the Shopify store. Publish an llms.txt file that tells AI engines about Oh My Glaze's UPF-free positioning, natural ingredients, Asda availability, and full product range. Rewrite product page descriptions from short marketing copy to detailed, search-friendly content that answers the questions AI tools ask: "What makes this sauce different?", "Is it vegan?", "Where can I buy it?". The Shopify store's client-side rendering also needs addressing so AI crawlers can actually read product content.
While auditing your AI visibility, we also reviewed the ohmyglaze.com website itself. A strong website is the foundation everything else builds on: AI visibility, SEO, and conversion all depend on it.
The /collections/all page and product listings use Shopify's Speedien optimisation layer, which loads product content dynamically via JavaScript. When AI crawlers (GPTBot, ClaudeBot, PerplexityBot) visit the site, they see minimal HTML with almost no product information. The actual product names, descriptions, prices, and images are injected after JavaScript executes, which most AI crawlers cannot process. This means your entire product catalogue is effectively invisible to the AI engines you need to be cited by.
Neither the homepage nor the products collection page has a meta description tag. The homepage title "Oh My Glaze - The Sauce That Makes You Say Oh My" is present, but without meta descriptions, search engines and AI tools generate their own summaries from whatever content they can find. For a brand that positions on UPF-free, natural ingredients, vegan, and gluten-free, these are critical keyword signals being completely wasted. Every page should have a unique, keyword-rich meta description.
The site has no Organization schema, no Product schema with pricing and availability, no FAQ schema, and no Breadcrumb schema. Shopify supports all of these either natively or through apps. Without structured data, AI tools and search engines cannot understand what Oh My Glaze is (an FMCG sauce brand), what it sells (five specific sauce products), where it's available (online and in Asda), or who founded it (Adam Thomas). This structured information is exactly what AI platforms use to build brand recommendations.
The Shopify robots.txt does not block AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended are all allowed). The site includes an agents.md reference and UCP/MCP endpoints for AI shopping agents, which is forward-thinking. The brand identity is strong, and the Shopify platform is capable of supporting all the fixes needed. The foundation is there: it just needs technical implementation and a content layer.
AI platforms don't just read your content: they assess your site's technical signals. Client-side rendered products, missing meta descriptions, no structured data, and no educational content tell AI engines this isn't an authoritative source worth citing. Fix these technical issues, add a recipe and content hub, and the existing Asda-listed product range immediately becomes citable across all four AI platforms.
This audit reveals the problem. We have a clear, proven strategy to fix it: covering AI visibility, SEO, and the website itself. Results typically begin showing within the first 60 days.
Oh My Glaze has something most challenger brands don't: a celebrity co-founder, a UPF-free product line that's genuinely differentiated, and national retail distribution in Asda. The authority gap is closeable. The "UPF-free, natural sauce brand" category is wide open in AI search. And with Shopify as your platform, we can layer on the content, structured data, and technical fixes needed to make you the AI-recommended sauce brand in your category.
THE PATH FORWARD
Phase 1: Foundation Sprint (fixed price)
AI/GEO strategy + SEO technical audit + Shopify performance and rendering fixes + structured data overhaul + llms.txt + recipe/content hub build-out + PR and authority-building plan + meta and product page optimisation. This is the sprint that gets you visible.
Phase 2: Monthly Retainer
Ongoing SEO/GEO content production + recipe and pairing content + authority-building food media PR + Shopify maintenance & performance optimisation + review monitoring + monthly reporting & strategy calls. This is what keeps you visible and growing.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO & AI visibility strategy, SEO-optimised recipe and pairing content plan, Shopify technical fixes (structured data, rendering optimisation, meta descriptions, llms.txt), food media PR and authority-building roadmap, review profile development, and monthly performance reporting, all focused on making Oh My Glaze the AI-recommended sauce brand in the UK.
UPF-free, no oils, lower salt and sugar, vegan, gluten-free, 100% recyclable bottles, celebrity-founded, and now in Asda. This is exactly the kind of brand story AI tools want to recommend, because it answers the modern buyer's full brief: bold flavour with better ingredients. Sauce Shop wins AI visibility today because they tell this story well online. Oh My Glaze has a better version of this story: it just needs to be told where AI can hear it.
Sauce Shop has a dedicated "UPF-Free Sauces" collection page that AI already cites. Angus & Oink's content hub is growing. Gurt Sauce just claimed the "UK's best buffalo sauce" position. Every month you delay, competitors consolidate further, and AI models are being trained on today's web, not tomorrow's. The window to establish Oh My Glaze as the AI-recommended natural sauce brand is closing, especially as more challenger brands enter Asda and other major retailers.